Thursday, October 28, 2010
The World Wide Web contains so much information that people have difficulty sorting through it to find the exact information about new services or products that they need. So many companies invest so many resources in marketing and publicity that, as a consequence, pertinent information gets lost in the clutter. This is especially true when the information sought regards innovative and vanguard products.
The challenge that faces small start-up businesses is how to get relevant information about their products or services out to the public without getting lost in traffic. The successful company will find a way to harness the power of the World Wide Web. Fortunately, there are websites that provide this very service. Three such websites are: 1) The Horizon Report, 2) Morgan Stanley Mobile Internet Report, and 3) the ECAR Study of Undergraduate Students and Information Technology Report.
The Horizon Report portrays yearly research of important applications and websites that can be of interest to practitioners in the area of education; however, applications that are relevant to education are well applicable to businesses since the objective is to show and teach the consumers about products and/or services. The most notorious and imperative venue to show a product is through social media by using the most socially accepted sites i.e., Facebook, Twitter, LinkedIn, Flickr, YouTube, Foursquare, Whrrl, and Blogger (Horizon Report, 2010). Also, people can develop their own social networks using Ning, Netvibes and Pagecast. Another venue to eke exposure and establish credibility of a company and its products is by using applications such as UStream, Mogulus or Stickam. They allow people to create broadcast shows by using a webcam, get in contact with other businesses, and build social networks (Horizon Report, 2010). For document sharing, applications such as Zoho Office and Google Docs are the most popular. The Horizon Report exemplifies the most up-to-date information that may serve people with different kinds of business. Hence, companies should update business plans to introduce social media sites to advertise and maintain direct contact with clients. By creating broadcast shows or video clips, businesses can show consumers the applicability of products or the benefits of using their services.
The Morgan Stanley Mobile Internet Report explains how the market and technology develop overtime (Morgan Stanley, 2009). In their research, they found that the usage of internet through cellular phones, specifically iPhones, is higher than desktops and laptops (Morgan Stanley, 2009). Services for mobile devices are increasing and different applications are combined (e.g. 3G, social networking sites, specifically Facebook, video, music and photos, VoIp calls, chats, and games) to enhance the internet experience. Hence, businesses should pay attention to mobile marketing and use different applications for iPhones to publicize services and products. Furthermore, companies must employ strategies to utilize Facebook in order to market and sell products in an amicable, simple, accessible and affordable manner (Christensen, Johnson & Horn, 2008).
The ECAR Study of Undergraduate Students and Information Technology Report explains the student experience in college utilizing technological devices (Smith, Salaway & Caruso, 2009). One of the most important concepts that the report uses is the mobile learning or M-Learning. M-Learning is the use of the fouth generation (4G) mobile internet standards that allows people to use video and teleconference for educational purposes (Smith, Salaway & Caruso, 2009, p.29). The ECAR report shows that more students own laptops than desktops, and they communicate mostly with others through the internet (Smith, Salaway & Caruso, 2009). In addition, mobile devices are mostly used to check news and sports, social network sites, text message and check emails (Smith, Salaway & Caruso, 2009). Students who do not own a mobile device showed an interest in acquiring one.
The ECAR report state that the usual time a student spent on the internet is 10 hours or less per week (Smith, Salaway & Caruso, 2009). It also identifies the tendency for students to use smaller devices to interact with others and comply with their educational endeavors. Thus, businesses may address their marketing and publicity strategies to people ranging from 18 to 29 years old as a result of their highly usage of social networking websites (Smith, Salaway & Caruso, 2009). Also, the increment of downloading videos increased from 71.4% in 2006 to 83.5% in 2009 (Smith, Salaway & Caruso, 2009); therefore, information content needs to be visualized with the capacity to be downloaded in a timely manner from known and accepted social media sites.
The Horizon Report, Morgan Stanley Mobile Internet Report and ECAR Study of Undergraduate Students and Information Technology Report elucidate technology and information that can be utilized in any business to enhance productivity and expose largely products and services. The information presented in these reports demonstrates the current tendency for teaching, learning and creative inquiry. As business owners, we teach people what our product is, how and when they can use it, or where to apply it. We should understand how people learn these days, so we utilize same venues to motivate people to use our products.
Creativity in marketing and publicity goes along the way, but attractiveness and pleasantness of our products through innovative internet sites will determine our success in the future. The following articles represent the practical usage of innovative internet sites in the business sector.
1. Facebook is the leader in social networking with more than 300,000 million people, and it is the most important tool to communicate with others. Exposure of products and services is important in this site to reach more clients worldwide. http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html?ref=small-business-guides
2. This article explains the benefits of using social networking sites in addition to geolocation services to establish credibility and expose services and products. http://www.nytimes.com/2010/10/07/business/smallbusiness/07sbiz.html?_r=1&ref=small-business-guides
3. Twitter is an excellent tool to advertise products and teach people about their use. One important characteristic of Twitter is that it can increase customer participation in social networking cites. http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html?ref=small-business-guides
4. Text messaging is an important element in our daily lives. It is a quick venue to communicate with others, and its usage is increasing in order to promote services, or even teach people how to use products. http://www.nytimes.com/2009/09/24/business/smallbusiness/24texting.html?ref=small-business-guides
5. Do not forget about your online reputation! By using many of the applications mentioned, you are exposed to many critics. Be aware that by utilizing a social networking site, millions of people may see your services and products. Be careful! http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html?ref=small-business-guides
The internet contains too many information that makes a quick search very difficult. The Horizon Report, Morgan Stanley Mobile Internet Report, and the ECAR Study of Undergraduate Students and Information Technology Report contain practical information to assist businesses. The more people use mobile and technological devices, products and services are advertised more in the World Wide Web. The current tendency is to use innovative websites to increase exposure and currently social networking sites are the most popular.
Bibliography
Christensen, C., Johnson, C. & Horn, M. (2008). Disrupting class: How disruptive innovation will change the way the world learns. New York: McGraw-Hill.
Horizon Report. (2010). Retrieved October 25, 2010, from http://wp.nmc.org/horizon2010/
Morgan Stanley. (2009). Retrieved October 26, 2010, from http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
Smith, S., Salaway, G. & Caruso, J. (2009). The ECAR study of undergraduate students and information technology 2009. Retrieved October 26, 2010, from http://www.educause.edu/Resources/TheECARStudyofUndergraduateStu/187215
The challenge that faces small start-up businesses is how to get relevant information about their products or services out to the public without getting lost in traffic. The successful company will find a way to harness the power of the World Wide Web. Fortunately, there are websites that provide this very service. Three such websites are: 1) The Horizon Report, 2) Morgan Stanley Mobile Internet Report, and 3) the ECAR Study of Undergraduate Students and Information Technology Report.
The Horizon Report portrays yearly research of important applications and websites that can be of interest to practitioners in the area of education; however, applications that are relevant to education are well applicable to businesses since the objective is to show and teach the consumers about products and/or services. The most notorious and imperative venue to show a product is through social media by using the most socially accepted sites i.e., Facebook, Twitter, LinkedIn, Flickr, YouTube, Foursquare, Whrrl, and Blogger (Horizon Report, 2010). Also, people can develop their own social networks using Ning, Netvibes and Pagecast. Another venue to eke exposure and establish credibility of a company and its products is by using applications such as UStream, Mogulus or Stickam. They allow people to create broadcast shows by using a webcam, get in contact with other businesses, and build social networks (Horizon Report, 2010). For document sharing, applications such as Zoho Office and Google Docs are the most popular. The Horizon Report exemplifies the most up-to-date information that may serve people with different kinds of business. Hence, companies should update business plans to introduce social media sites to advertise and maintain direct contact with clients. By creating broadcast shows or video clips, businesses can show consumers the applicability of products or the benefits of using their services.
The Morgan Stanley Mobile Internet Report explains how the market and technology develop overtime (Morgan Stanley, 2009). In their research, they found that the usage of internet through cellular phones, specifically iPhones, is higher than desktops and laptops (Morgan Stanley, 2009). Services for mobile devices are increasing and different applications are combined (e.g. 3G, social networking sites, specifically Facebook, video, music and photos, VoIp calls, chats, and games) to enhance the internet experience. Hence, businesses should pay attention to mobile marketing and use different applications for iPhones to publicize services and products. Furthermore, companies must employ strategies to utilize Facebook in order to market and sell products in an amicable, simple, accessible and affordable manner (Christensen, Johnson & Horn, 2008).
The ECAR Study of Undergraduate Students and Information Technology Report explains the student experience in college utilizing technological devices (Smith, Salaway & Caruso, 2009). One of the most important concepts that the report uses is the mobile learning or M-Learning. M-Learning is the use of the fouth generation (4G) mobile internet standards that allows people to use video and teleconference for educational purposes (Smith, Salaway & Caruso, 2009, p.29). The ECAR report shows that more students own laptops than desktops, and they communicate mostly with others through the internet (Smith, Salaway & Caruso, 2009). In addition, mobile devices are mostly used to check news and sports, social network sites, text message and check emails (Smith, Salaway & Caruso, 2009). Students who do not own a mobile device showed an interest in acquiring one.
The ECAR report state that the usual time a student spent on the internet is 10 hours or less per week (Smith, Salaway & Caruso, 2009). It also identifies the tendency for students to use smaller devices to interact with others and comply with their educational endeavors. Thus, businesses may address their marketing and publicity strategies to people ranging from 18 to 29 years old as a result of their highly usage of social networking websites (Smith, Salaway & Caruso, 2009). Also, the increment of downloading videos increased from 71.4% in 2006 to 83.5% in 2009 (Smith, Salaway & Caruso, 2009); therefore, information content needs to be visualized with the capacity to be downloaded in a timely manner from known and accepted social media sites.
The Horizon Report, Morgan Stanley Mobile Internet Report and ECAR Study of Undergraduate Students and Information Technology Report elucidate technology and information that can be utilized in any business to enhance productivity and expose largely products and services. The information presented in these reports demonstrates the current tendency for teaching, learning and creative inquiry. As business owners, we teach people what our product is, how and when they can use it, or where to apply it. We should understand how people learn these days, so we utilize same venues to motivate people to use our products.
Creativity in marketing and publicity goes along the way, but attractiveness and pleasantness of our products through innovative internet sites will determine our success in the future. The following articles represent the practical usage of innovative internet sites in the business sector.
1. Facebook is the leader in social networking with more than 300,000 million people, and it is the most important tool to communicate with others. Exposure of products and services is important in this site to reach more clients worldwide. http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html?ref=small-business-guides
2. This article explains the benefits of using social networking sites in addition to geolocation services to establish credibility and expose services and products. http://www.nytimes.com/2010/10/07/business/smallbusiness/07sbiz.html?_r=1&ref=small-business-guides
3. Twitter is an excellent tool to advertise products and teach people about their use. One important characteristic of Twitter is that it can increase customer participation in social networking cites. http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html?ref=small-business-guides
4. Text messaging is an important element in our daily lives. It is a quick venue to communicate with others, and its usage is increasing in order to promote services, or even teach people how to use products. http://www.nytimes.com/2009/09/24/business/smallbusiness/24texting.html?ref=small-business-guides
5. Do not forget about your online reputation! By using many of the applications mentioned, you are exposed to many critics. Be aware that by utilizing a social networking site, millions of people may see your services and products. Be careful! http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html?ref=small-business-guides
The internet contains too many information that makes a quick search very difficult. The Horizon Report, Morgan Stanley Mobile Internet Report, and the ECAR Study of Undergraduate Students and Information Technology Report contain practical information to assist businesses. The more people use mobile and technological devices, products and services are advertised more in the World Wide Web. The current tendency is to use innovative websites to increase exposure and currently social networking sites are the most popular.
Bibliography
Christensen, C., Johnson, C. & Horn, M. (2008). Disrupting class: How disruptive innovation will change the way the world learns. New York: McGraw-Hill.
Horizon Report. (2010). Retrieved October 25, 2010, from http://wp.nmc.org/horizon2010/
Morgan Stanley. (2009). Retrieved October 26, 2010, from http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
Smith, S., Salaway, G. & Caruso, J. (2009). The ECAR study of undergraduate students and information technology 2009. Retrieved October 26, 2010, from http://www.educause.edu/Resources/TheECARStudyofUndergraduateStu/187215
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2 comments:
Looking good Max. Ken
You did a great job of condensing the material in to concise points. This assignment with the vast amounts of data to analyze and synthesize left my head spinning. I appreciate your hard work.
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