"Investors"
Situational Factors
I. Learning Situation
a. Employees: 25
b. Middle to upper class Mexican restaurant
c. Visitants per day: 250 persons approximately
d. Delivery: No
e. Take-out: Yes
f. Full bar service
II. General Context of the Learning Situation
a. Learning expectation of Portal Gourmet Sauce™
1. Information gathered from research
2. Techniques to use the sauce
3. Best dishes to use the sauce
4. Comments from current clients
b. Time in business: 1 year
c. Social media sites: Facebook, Blog, Twitter, Flickr
III. Nature of the Subject
a. Managers will taste Portal Gourmet Sauce™ during presentation
b. Most popular Mexican dishes
1. Bistec a la tampiqueña
2. Tacos de carne asada
3. Nachos con carne asada y frijoles
4. Enchiladas rancheras
5. Chilaquiles mexicanos
IV. Characteristics of the Participants
a. Participants: Manager and supervisor
b. Experience with Portal Gourmet Sauce™: No
c. Disposition: Open to negotiate and take an initial order
d. Preferred method of presentation: Conversational and dynamic
e. Length of presentation: 15 minutes approximately
V. Characteristics of the Presenter
a. Presenter: Owners
b. Familiarity with Portal Gourmet Sauce™: Chef Ibeth is an expert utilizing the sauce
c. Believe of an excellent presentation: Dynamic, amicable and hands on application
d. Presenter’s strengths: A passionate, motivational and persuasive person
e. Experience in presenting: Novice
f. Disposition: Flexible to negotiate and find mutual benefits
g. Teaching/Learning Philosophy - attached
Sales Presentation
VI. Welcome
a. Appreciation of their time
b. Self introduction
1. Educational background
2. Experience in the industry
c. Brief explanation of Portal Gourmet Sauce™
1. History
2. Vision
VII. Portal Gourmet Sauce™
a. Presentation of the sauce
1. Description of size
2. Convenience
VIII. Features and Benefits of Portal Gourmet Sauce™
a. Trendy and healthy ingredients
1. Organic ingredients
2. Olive oil extra virgin
3. Zesty aroma
4. Accepted by different cultures
b. Versatile sauce to:
1. Stir-fry
2. Sauté
3. Marinate
4. Grill
5. Dip
6. Dressing
IX. Perfect complement to:
a. Meat
b. Seafood
c. Pasta
d. Soups
e. Vegetables
X. Demonstration and sampling
a. Bistec a la tampiqueña
b. Tacos de carne asada
c. Nachos con carne asada y frijoles
d. Enchiladas rancheras
e. Chilaquiles mexicanos
XI. New ideas to use Portal Gourmet Sauce™
a. Ideas of new dishes
b. Brainstorm- Cooking Mexican enchiladas with Portal Gourmet Sauce™
XII. Consumer Research
a. Number of participants in research
b. Ethnicities that participated
c. Testimonials from focus groups
d. Testimonials from clients
e. Testimonials from social media sites
1. Internet presentation
XIII. Competitor
a. Main competitors
b. Relevance of Portal Gourmet Sauce™
c. Price comparison
d. Quality comparison
XIV. Investment
a. MSRP (Manufacturer’s suggested retail price)
b. Original cost
c. GM (Gross margin)
d. GM %
e. MDF (Marketing development funds) (5%) Publicity and advertising
1. Benefits to “Investor“
XV. Questions & Answers
XVI. Thank you/Next Steps
a. Follow ups
1. Distribution of flyers
2. Order/Investment
3. Distribution of contracts
Teaching and Learning Philosophy
In many workshops, I have noticed that presenters are not interested in their audience. Information is presented in a one way communication. Therefore, participants cannot ask or make any comments. Inactivity makes people bored and uninterested, and learning does not occur in those situations.
Confucius said “what I hear- I forget, what I see- I remember, what I do- I understand” (Silberman, 2006, p. 2). Learning occurs when people participate in activities. However, Aristotle mentioned “teaching is the highest art of understanding” (Silberman, 2006, p. 5). Real world application is important, so I encourage people to learn, apply and teach skills to enhance people’s life.
I believe that the more I teach, the more I learn; the more I learn, the better I can teach. Every experience is unique and possesses many opportunities to learn something new. Different opinions and experiences enhance our perspectives, so we must encourage diversity to expand our knowledge.
We live in a fast-paced world and our ability to change and adapt to it is important. Collaboration is more important than ever. The fast production of information inhibits one person from learning everything. Therefore, a team with different specialists and backgrounds is key to success.
Subscribe to:
Posts (Atom)